Why You Need a Responsive and Mobile-Friendly Website for Your Business in Singapore in 2023
In today’s digital age, having a website for your business is no longer a luxury, but a necessity. A website is your online storefront, where you can showcase your products, services, brand, and value proposition to potential customers. A website is also your online marketing tool, where you can generate leads, conversions, and sales.
However, having a website is not enough. You also need to ensure that your website is responsive and mobile-friendly. A responsive website is one that adapts to the screen size and device of the user, whether it is a desktop, laptop, tablet, or smartphone. A mobile-friendly website is one that provides a good user experience on mobile devices, such as fast loading speed, easy navigation, clear readability, and minimal scrolling.
Why are these features so important for your website in Singapore in 2023? Here are some of the reasons:
More people are using mobile devices to access the internet
According to the latest statistics from Statista, the number of mobile internet users in Singapore has increased from 4.65 million in 2019 to 5.13 million in 2021. This number is projected to reach 5.37 million in 2023, accounting for 91.6% of the total internet users in the country. This means that more and more people are using their smartphones and tablets to browse the web, search for information, shop online, and interact with businesses.
If your website is not responsive and mobile-friendly, you will miss out on this huge and growing market segment. You will also lose your competitive edge over your rivals who have optimized their websites for mobile devices. You will risk losing customers, revenue, and reputation.
Mobile-friendliness affects your SEO ranking
SEO (search engine optimization) is the process of improving your website’s visibility and ranking on search engines such as Google and Bing. SEO is crucial for your website’s success, as it can drive more organic traffic, leads, conversions, and sales to your business.
One of the factors that affect your SEO ranking is mobile-friendliness. Since 2015, Google has introduced a mobile-friendly update, which gives preference to websites that are responsive and mobile-friendly in its search results. This means that if your website is not responsive and mobile-friendly, it will rank lower than those that are on Google’s search engine results pages (SERPs).
Moreover, Google has also implemented a mobile-first indexing since 2019, which means that it uses the mobile version of your website as the primary source for indexing and ranking. This means that if your website does not have a mobile version or has a poor mobile version, it will negatively affect your SEO performance.
Therefore, if you want to improve your SEO ranking and increase your online visibility and traffic, you need to ensure that your website is responsive and mobile-friendly.
Mobile-friendliness enhances your user experience and satisfaction
User experience (UX) is the overall impression and feeling that a user has when interacting with your website. User satisfaction (US) is the degree to which a user is satisfied with your website’s performance and outcome. Both UX and US are important for your website’s success, as they can influence your customer loyalty, retention, and advocacy.
One of the factors that affect UX and US is mobile-friendliness. If your website is responsive and mobile-friendly, it will provide a better UX and US for your users on mobile devices. It will make your website easier to use, faster to load, more readable, more accessible, and more engaging.
On the other hand, if your website is not responsive and mobile-friendly, it will create a poor UX and US for your users on mobile devices. It will make your website harder to use, slower to load, less readable, less accessible, and less engaging.
According to a study by Google, 61% of users said they are unlikely to return to a mobile site they had trouble accessing or using. Moreover, 40% of users said they would visit a competitor’s site instead.
Therefore, if you want to enhance your UX and US and retain your customers’ trust and loyalty, you need to ensure that your website is responsive and mobile-friendly.
Conclusion
Having a responsive and mobile-friendly website for your business in Singapore in 2023 is not an option, but a necessity. It can help you reach more customers, improve your SEO ranking, enhance your UX and US, and ultimately grow your business.
If you need any assistance or advice on creating a responsive and mobile-friendly website for your business in Singapore in 2023, you can contact sinhongjoo.com, a freelance website developer with over 10 years of experience in creating websites for various industries, including healthcare. We can help you create a website that meets your needs and expectations, as well as complies with the relevant regulations and guidelines. Contact us today for a free consultation and quote. We look forward to hearing from you soon.